02
The story
A collection story with its sources
In this illustrative example, collection notes describe the ideas behind a group of garments. The Brand agent connects that narrative with the relevant catalogue records.
Draft descriptions keep the atelier’s own explanation distinct from a visual interpretation, so a story can be refined without changing production facts.
Choose what represents the collection
The owner checks the narrative and approves the language intended for the digital studio. The example is an editorial workflow, not a customer endorsement.


















